With the Onset of Severe Cold... Lotte Department Store's Premium Padding 'Popular'

Short Gijang, Glossy Padding Trend

Models are showcasing padded jacket products at the Canada Goose store on the 5th floor of Lotte Department Store Main Branch in Seoul. (Photo by Lotte Department Store)

[Asia Economy Reporter Lim Chun-han] Recently, with the onset of severe cold waves and the year-end gathering season, more people are purchasing premium padding jackets at department stores.

According to Lotte Department Store on the 25th, sales of premium padding from the 13th to the 22nd of this month increased by 45% compared to the previous year.

This year, "Kkukkku" (decorated and styled) fashion is trending, and despite the cold wave, short-length padded jackets have become the mainstream. Representative products include Parajumpers Gobi, Moose Knuckles Ballistic Bomber, and Canada Goose Junction Parka.

Shiny glossy padding is also considered a representative fashion item this winter. Glossy padding uses nylon material with a sheen, giving a fashionable feel, and has become a hot topic on social networking services (SNS) mainly among celebrities and influencers.

A Lotte Department Store official said, "As the recent cold wave continues, customers' interest and response to premium padding are high," adding, "We will continue to carefully select and present various luxury fashion brands and products that match the trends."

This content was produced with the assistance of AI translation services.