BC Card Real-Work Team Background Sitcom 'Hipjirodikdaengin' Released

Easy Explanation of the Paybook Service

[Asia Economy Reporter Minwoo Lee] BC Card is launching a web drama that depicts the lifestyle finance platform 'Paybook' service through the actual work team background.

BC Card announced on the 20th that it collaborated with the content production company 'Mihakinwoojuseon' to release the web drama 'Hipjirodicdaengin.' A total of 9 episodes, each 1 minute long in the YouTube Shorts format, will be released daily starting today on the official Paybook Company YouTube channel.

This content portrays the daily lives of MZ (Millennial + Z) generation and Generation X (born in the 1960s-1970s) office workers at Paybook Company located in Euljiro, Seoul, where BC Card headquarters is situated. The drama setting 'Paybook Company' is actually the organization within BC Card responsible for the Paybook business.

Each episode also introduces services currently offered by Paybook. It shows real-life usage of services within Paybook such as ▲MyTag ▲My Assets (MyData) ▲Stock Challenge ▲Attendance Check ▲Today's Fortune ▲Offline Payment.

Jomyeong Sik, Head of Paybook Company (Executive Director), said, "To deliver financial services that may feel somewhat stiff to customers in an entertaining way, we produced a 'financial sitcom' based on office life that various generations can relate to." He added, "We will continue to engage in cheerful communication with customers through various original Paybook Company contents in the future."

This content was produced with the assistance of AI translation services.