Department Store Lunar New Year Gift Set Pre-Orders...Significant Expansion of Items and Quantities (Comprehensive)

Lotte Department Store, Up to 60% Off Compared to Regular Price
Shinsegae Department Store, Premium Gift Sets Over 30% Increase
Hyundai Department Store, 20% Increase in Items and Quantity
Galleria Department Store, Strengthening Both Premium and Value for Money

Models are introducing Lunar New Year gift sets at the Lotte Department Store main branch. (Photo by Lotte Department Store)

[Asia Economy Reporter Lim Chun-han] The department store industry announced on the 11th that they will simultaneously launch the ‘2023 Lunar New Year Gift Pre-Order Sale’ starting from the 12th of this month. Due to high inflation, demand for pre-order sales with significant discount benefits is expected to increase greatly, prompting each company to significantly expand the range of items and quantities.

Lotte Department Store will conduct the Lunar New Year gift pre-order sale at all stores until the 31st of this month. This event has increased the number of pre-order items by 10% compared to last year’s Lunar New Year, offering over 200 items including fresh and health foods at prices discounted up to 60% off the regular price.

The most in-demand gift sets of livestock and fresh fruits are offered in a variety of options ranging from premium to value sets. Representative products include designated farm luxury mixed gifts, Royal Hanwoo mixed gifts, Hanwoo So-hwak-haeng special selection gifts, Jeongseong Hanwoo meat gifts, and Prestige Hallabong pear, apple, and Shine gift sets. Discounts on health products such as red ginseng and vitamins have been raised to an average of 40%.

Lotte ON will also hold a ‘Seol Majung’ pre-event from the 16th of this month to the 1st of next month. During the event, various department store Lunar New Year gift sets will be showcased, and a promotion offering up to 7% discount coupons will be conducted. Exclusive Lotte ON products centered on popular holiday gift items will be prepared and sold at prices discounted up to 30%.

Seollal gift sets are being sold at the Shinsegae Department Store main branch. (Photo by Shinsegae Department Store)

Shinsegae Department Store will run the Lunar New Year gift set pre-order sale until the 2nd of next month. The pre-order items include about 240 varieties: 47 agricultural products such as pears, apples, and dried persimmons; 32 livestock items including Hanwoo; 29 seafood items such as dried yellow corvina and cutlassfish; and 52 health food items. Major item discounts are 5-10% for Hanwoo, 20% for dried yellow corvina, 60% for wine, and 30% for health foods.

This year, targeting demand for premium gift sets, they have increased the number of products priced over 300,000 KRW by 30% compared to last Lunar New Year, offering about 100 items. The scale of premium gift sets is the largest ever for a Lunar New Year holiday. For Hanwoo, buyers directly participated in cattle auctions to prepare directly auctioned Hanwoo steak sets and Shinsegae female Hanwoo Manbok. The share of exotic fruit sets such as Shine Muscat and apple mango has also been increased up to 60%, diversifying the offerings.

SSG.com Shinsegae Department Store Mall will also conduct a pre-order sale until the 14th of this month. With a total of about 7,000 items, the quantity has been expanded by 25% compared to last Lunar New Year. Representative products include antibiotic-free green Hanwoo VIP Number 9 1++ special cuts and Canadian giant live lobster sets.

Models are introducing Lunar New Year gift sets at Hyundai Department Store Trade Center branch. (Photo by Hyundai Department Store)

Hyundai Department Store will hold the Lunar New Year gift set pre-order sale until the 31st of this month. They have prepared about 20% more pre-order items and quantities than last year. About 240 popular sets including Hanwoo, dried yellow corvina, fresh fruits, and health foods will be offered at discounts up to 30%. Representative products include Hyundai Hanwoo Sodam Bamboo Set, Yeonggwang Chamgulbi Jeong Set (180,000 KRW), and Hyundai Premium Apple, Pear, and Apple Mango Set (190,000 KRW).

Galleria Department Store will start the Lunar New Year gift set pre-order sale until the 3rd of next month. They have prepared about 280 sets, increasing the number of pre-order items by 20% compared to the previous year, and will offer discounts up to 60% during the event. Reflecting recent consumer trends, they have simultaneously strengthened high-priced premium gift sets and mid-to-low priced cost-effective gift sets.

A department store industry official said, “To alleviate the burden on customers caused by the ‘three highs’ phenomenon of high interest rates, high inflation, and high exchange rates, we have greatly enhanced benefits for early bird customers,” adding, “We will continue to strive to present various promotions and differentiated services tailored to customer demand.”

This content was produced with the assistance of AI translation services.