See All Desired Products at a Glance! ... HF Construction Completely Revamps Customer-Friendly Website

Korea Housing Finance Corporation logo.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Korea Housing Finance Corporation (HF) has completely revamped its website to enable the public to easily and quickly access information related to housing finance.

Recently, HF Corporation redesigned its website with a user-centered design utilizing big data technology, established an elderly-friendly information channel, and implemented an intuitive and immersive design, allowing easy and fast access to key products such as the Bogeumjari Loan, Jeonse Guarantee, and Housing Pension.

The corporation introduced digital new technologies such as the ‘Daily Hot Issue’ and ‘Optimal Product Finder Support Service’ to help customers find the information they want more easily and accurately.

The ‘Daily Hot Issue’ analyzes in real-time the frequently asked questions at the call center or the content customers often check, enabling immediate resolution of their inquiries.

Additionally, the ‘Product Comparison Box’ feature helps customers search and compare products that fit their conditions to find the optimal product.

Furthermore, to help the elderly, the main customer base of the Housing Pension, easily understand the Housing Pension products, HF established a ‘Step-by-Step Information Provision Channel’ that provides information in stages using various content such as videos instead of the traditional text-centered explanations.

The Step-by-Step Information Provision Channel consists of Stage 1 video content, Stage 2 image content, Stage 3 customized product finder, and Stage 4 consultation reservation.

HF Corporation simplified content focusing on core products and structured the screen around videos and images instead of text, enabling customers to easily and quickly find the information they want.

Also, until the 7th of this month, an event commemorating the website revamp is being held, and among the participants, mobile vouchers will be awarded by lottery in December.

For more details, please check the HF Corporation website and SNS channels.

Choi Jun-woo, President of HF Corporation, said, “With the website revamp, accessibility to housing finance information has been enhanced, which is expected to help resolve major public inquiries,” and added, “We will continue to manage and operate the corporation’s website so that it can develop into a space where people want to ‘stay longer and visit again.’”

This content was produced with the assistance of AI translation services.