CJ OnStyle Signs Business Partnership Agreement with 'Jakomo'
[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 23rd that it has signed a business partnership agreement with the sofa specialist brand ‘JACOMO’ to strengthen their business partnership.
CJ OnStyle plans to proactively strengthen business partnerships by signing annual business agreements with key partners, moving away from one-time sales relationships. As the market environment has rapidly changed with the endemic, CJ OnStyle aims to support partners’ needs for sales and brand promotion by concentrating the capabilities of all CJ OnStyle channels and marketing, fostering mutual growth for both companies.
Based on the business partnership agreement, CJ OnStyle will provide differentiated services compared to other e-commerce platforms, such as one-platform sales connecting TV live, T-commerce, and mobile live, branding content support linked with CJ ENM Entertainment Division’s content intellectual property (IP), YouTube creators, and celebrities. Additionally, CJ OnStyle will support channel-customized marketing, purchase customer data analysis, and short-form content production, investing to enhance the product discovery experience for the partners’ target customers.
CJ OnStyle and JACOMO will officially start their collaboration with a promotion themed ‘CJ OnStyle X JACOMO Customer Appreciation Festival’ on the 28th and 29th. On the 28th at 7 PM, YouTube creator ‘Yessee,’ who has 630,000 subscribers, will host a JACOMO sales broadcast. At 8 PM on the same day, ‘Butina’s Life’ will showcase co-planned products by CJ OnStyle and JACOMO, including Italian luxury full-leather sofas. During the promotion period, customers will receive 13% of their purchase amount as reward points, along with up to 7% card discount benefits.
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Kim Shinyu, head of CJ OnStyle Mobile Live, said, “The growth of our partners creates a virtuous cycle that not only enhances CJ OnStyle’s brand power but also improves the customer purchase experience. Starting with JACOMO, we will create an ecosystem that accelerates the joint growth of CJ OnStyle and its partners through business partnerships with various affiliates by 2023.”
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