E-Land New Balance Kids Opens Goyang Mega Shop... "From Ball Pits to Interactive Content"

New Balance Kids Megashop 2nd Branch Goyang Starfield Store Drawing Zone. / Photo by E-Land

[Asia Economy Reporter Song Seung-yoon] E-Land announced on the 14th that the global sports children's brand New Balance Kids has opened a megashop at Goyang Starfield.

The New Balance Kids Goyang Starfield store is the second megashop following the first megashop launched in February this year at Hanam Starfield. It was designed with enhanced customer experience content and branding elements. Through kids' experience content, it provides new experiences for children and parents, and the sneaker zone and fitting rooms are arranged like play spaces to emphasize the brand identity of New Balance Kids.

A representative experiential content is the 'Character Drawing Interactive Zone.' Children can directly sketch and color drawings, which are then projected on a large screen inside the store, serving as a photo zone. Visitors can also experience a drawing activity where they recreate this year's down jumper collection as their own character. The store includes offline experience elements such as a ball pit, creating a brand experiential space that goes beyond a simple shopping area to share a lifestyle. Additionally, the 'Girls Lineup Collection,' which New Balance Kids plans to expand actively from next year, is arranged in a special zone inside the store like a scene from a photo shoot.

To commemorate the opening of the Goyang megashop, a 'Shrinkles Class' will be held for customers visiting on the 26th and 27th of this month. Customers participating in this class can create keyrings and magnets featuring their own down jumper characters. Participation in the event requires prior reservation.

An E-Land New Balance Kids representative said, "This second megashop embodies both the brand identity of New Balance Kids and the direction we will take moving forward," adding, "We hope it becomes a store where visiting customers can feel and enjoy New Balance Kids itself."

This content was produced with the assistance of AI translation services.