Porsche Korea Launches 'Dream Smart Eye' Campaign for Children's Traffic Safety Solution

Donation of a Total of 130 Million Won to 3 Schools

[Asia Economy Reporter Kiho Sung] Porsche Korea announced on the 14th that it has launched a new social contribution campaign, 'Porsche Dream Smart Eye,' which supports smart traffic safety solution technology to create safe school routes at Jangwi Elementary School in Seoul. This year, a total of 130 million KRW was donated to three schools: Jangwi Elementary School and Jowon Elementary School in Seoul, and Sanjeong Elementary School in Jeonnam.

'Porsche Dream Smart Eye' is an innovative new project under the social contribution campaign 'Porsche Do Dream,' aimed at preventing traffic accidents caused by blind spots and vehicle entry within school zones and creating a safe commuting environment for children.

Launched for the first time this year, 'Porsche Dream Smart Eye' is a project by Porsche Korea and the social welfare foundation Green Umbrella Children’s Foundation, with technical services supported by Hantech, a domestic smart traffic safety solution specialist company. This project is significant in that it strengthens traffic safety through collaboration with domestic tech startups.

Through this campaign, two types of smart traffic safety solutions are provided to schools. At Jangwi Elementary and Sanjeong Elementary, two units each of the 'Safe Zone Smart Eye,' which provides alerts when vehicles, motorcycles, etc., are detected within a set range, are installed. At Jowon Elementary, the 'Blind Spot Smart Eye' is installed, which displays images of children in blind spots invisible to drivers and allows children to check approaching vehicles through video and audio.

At the event, Holger Gehrmann, CEO of Porsche Korea, Kim Kyung-ae, principal of Jangwi Elementary School, and Park Soo-bong, head of the Seoul 3 Region Headquarters of the Green Umbrella Children’s Foundation, attended and conducted a plaque presentation and ribbon-cutting ceremony.

CEO Gehrmann stated, “It is necessary to maximize the use of continuously developing technological solutions to enhance social safety in daily life,” and added, “Porsche Korea plans to introduce new and innovative technologies through social contribution activities to provide a safe environment that protects children’s dreams.”

This content was produced with the assistance of AI translation services.