HiteJinro Partners with Italian Winery to Launch 'Jinro Red Wine' for the First Time

Development of Wine Best Suited to Korean Taste Through 3 Years of Development Process

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 8th that it will officially launch the first premium wine under its flagship brand 'Jinro,' called 'Jinro Red Wine,' in the domestic market. Although HiteJinro has exported and distributed various wines so far, this is the first wine developed directly by the company.

Jinro Red Wine features a rich and deep fruit aroma and a long finish by applying the 'sundry method,' which involves harvesting grapes late as if naturally drying them in the environment. To introduce Jinro Red Wine, HiteJinro directly participated in all aspects of product development, including selecting partner wineries, grape varieties, taste, and design, completing a premium-grade wine. In this process, they partnered with 'Carlo Pellegrino,' a winery in Sicily, Italy, that has been family-run for seven generations. The newly launched Jinro Red Wine applies a familiar toad character and the Jinro brand name to make it more approachable for Korean consumers who find wine intimidating.

Unlike typical imported wines that only undergo expert tasting, Jinro Red Wine was evaluated as the red wine best suited to Korean tastes based on a three-year product development process and consumer survey results. According to the company, it also outperformed popular wines with the highest domestic sales in overall evaluations of taste, aroma, and balance during comparative tastings.

Seongtaek Oh, Executive Director of Marketing at HiteJinro, said, “As Korea’s leading comprehensive liquor company, we have made long-term efforts to launch an optimized wine preferred by domestic consumers,” adding, “We expect it to be a good choice that sets the standard for premium wines not only for wine enthusiasts but also for consumers trying wine for the first time.”

This content was produced with the assistance of AI translation services.