Seven Eleven, 'Argentina vs Miguk' Wine Battle... "New World Wine Showdown"

Sale of 5 Varieties Including Brokel Malbec

A model is introducing the Wine Recommended by the Merchandise Director (MD) of the Month at the convenience store 7-Eleven. (Photo by 7-Eleven)

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 7th that it will hold an 'Argentina vs Mikuk' wine exhibition this month as part of its product planner (MD) recommended wine special.

This month's MD recommended wines are carefully selected and recommended by a wine MD certified as a sommelier, featuring cost-effective wines that are good to enjoy each month according to the concept. Since it offers high cost-performance wines that are difficult to find domestically, it is famous as a wine eagerly awaited every month by wine community enthusiasts.

This special exhibition was planned to introduce New World wines, which are gaining new attention beyond Old World wines such as France and Italy, traditional wine powerhouses, as the popularity of convenience store wines continues to rise recently. Five types are sold, including Broquel Malbec, Iscay Syrah Viognier, and Duckhorn Decoy Merlot. Broquel Malbec is a top cost-performance wine selected by the famous American daily newspaper The New York Times, sparking a Malbec craze, Argentina's representative variety. Iscay Syrah Viognier means 'two' in the Inca language and is a wine with the concept of harmony between nature and humans. Duckhorn Decoy Merlot is the representative product of the American winery Duckhorn Decoy, famous for its lovely duck symbol.

A Seven Eleven official said, “As the popularity of wine continues to rise, convenience stores have become a purchasing space for wine maniacs,” adding, “We will continue to actively lead the domestic wine and liquor play culture.”

This content was produced with the assistance of AI translation services.