Donating Profits and Removing Amenities... Hotel Industry Aligns with ESG Trends
Marriott International donated the proceeds from the charity run to Holt Children's Services. (Photo by Marriott International)
View original image[Asia Economy Reporter Jeon Jinyoung] The hotel industry is aligning with the realization of ESG (Environmental, Social, and Governance) values for the year-end by hosting charity events and introducing eco-friendly hotel packages.
According to the industry on the 5th, Marriott International held a charity running event called "Road to Give" on the 29th of last month at Central Park in Songdo, Incheon. Since its inception in 2014, Road to Give has been an event where hotel employees from across the Asia-Pacific region participate in a running race and donate the entry fees collected.
This year’s event featured diverse programs including a 4km run and walk course, a photo contest, and a lucky draw. Approximately 240 employees participated, raising about 3 million KRW, with all proceeds donated to Holt Children’s Services.
CompanyHap has launched a package sale for Hotel Cappuccino, which pursues shared value realization and an eco-friendly lifestyle. To reduce unnecessary amenity waste, Hotel Cappuccino sells amenities at the front desk only upon request instead of providing them by default in each room. Additionally, as a pet-friendly hotel, it offers Bark Rooms where guests can stay with their pets, and 50% of the Bark Room revenue is donated to the animal rights organization Kara.
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The package, available for sale until the 7th, is divided into a King Room Only package and a Food & Beverage (F&B) package. The King Room Only package includes the Cappuccino King Room, furnished with a specially made bed measuring 2 meters wide by 2 meters long, in collaboration with ACE Bed. The F&B package adds a 50,000 KRW credit that can be used at one of three facilities: the restaurant Hot Issue, the rooftop bar, the caf?, or the Signature Dosirak Caf?.
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