Hyundai Motor Company Donates Vehicles to Improve Mobility for Visually Impaired People

Kwon Oh-hwan, Chairman of the Metalworkers' Union Hyundai Motor Branch Maintenance Committee (from left), Lee Woo-jong, Vice Governor of Chungcheongbuk-do, and Lee Tae-soo, Executive Director of Hyundai Motor Domestic Service Division, conducting the 'Customized Vehicle Donation Ceremony for the Visually Impaired' and taking a commemorative photo. Photo by Hyundai Motor

[Asia Economy Reporter Hyunseok Yoo] Hyundai Motor Company has taken steps to improve mobility rights for visually impaired individuals through vehicle donations.

On the 2nd, Hyundai Motor held a 'Custom Vehicle Donation Ceremony for the Visually Impaired' at the Chungcheongbuk-do Provincial Office, attended by key figures including Lee Woo-jong, Deputy Governor of Chungcheongbuk-do; Lee Tae-soo, Executive Director of Hyundai Motor Domestic Service Division; Kwon Oh-hwan, Chairman of the Maintenance Committee of the Hyundai Motor Branch of the Metal Workers' Union; Roh Young-soo, Chairman of the Chungbuk Community Chest of Korea; Lee Dong-il, Director of the Chungbuk Center for Life Mobility Support for the Disabled; and Kim Ik-hoon, CEO of Easy Move, a social enterprise fostered by Hyundai Motor Group.

This vehicle donation is part of Hyundai Motor's social contribution initiative, 'H-Special Movement,' aimed at enhancing mobility rights for vulnerable groups. Three specially designed electric Ioniq 5 vehicles customized for the visually impaired were selected through a screening process and will be delivered to three disability life mobility support centers located in Chungcheongbuk-do.

The vehicles were produced in collaboration with Easy Move, a social enterprise nurtured by Hyundai Motor Group. They feature convenience functions tailored for the visually impaired. Braille stickers are attached to frequently touched areas such as interior and exterior door handles, seat belts, and trunks to help users identify the location of internal vehicle structures. Additionally, voice guidance functions inform users of temperature changes and door open/close status, providing a safer and more comfortable riding experience.

On the same day, Hyundai Motor also conducted a 'Before Service' including basic safety inspections, antibacterial services, and consumable replacements to support the safe winter operation of vehicles owned by the Chungcheongbuk-do Center for Life Mobility Support for the Disabled.

A Hyundai Motor representative stated, "We have provided customized vehicles to ensure comfortable and safe mobility for visually impaired individuals," adding, "We will continue activities to practically enhance mobility rights for vulnerable groups across various fields."

This content was produced with the assistance of AI translation services.