Fila launches 2PAC collaboration collection 'Grant Hill 2'... "Reinterpreting an Icon of the Era"

FILA, Tupac collaboration 'Grant Hill 2' shoes. Photo by FILA

[Asia Economy Reporter Song Seung-yoon] FILA announced on the 28th that it has released the ‘Grant Hill 2’ shoes in collaboration with the legendary hip-hop musician Tupac's Shakur Estate.

This collaboration collection was planned to honor Tupac, who is regarded as one of the greatest artists in hip-hop history. Inspired by Tupac’s fashion style, FILA reflected this in its representative apparel and shoe items. The 'FILA X Tupac' collaboration collection was launched globally this month, and in Korea, only the Grant Hill 2 shoes from the collection were released as a limited edition.

The late Tupac is considered an icon of the era who had a profound influence not only on the hip-hop scene of the 1990s but also on culture as a whole. Even after his untimely death in 1996, the music and fashion style he presented continue to inspire countless artists and fans worldwide.

The Grant Hill 2 is well known as the shoe Tupac frequently wore during his career, including in the jacket photo of his last album released during his lifetime, 'All Eyez On Me.' The original colors centered on white, red, and navy were used, and the insole features Tupac’s signature designs such as a cross motif and bandana paisley patterns to highlight its uniqueness. To provide excellent shock absorption and cushioning, FILA incorporated its independently developed 2A cushioning technology, ensuring comfortable wear. The collaboration also includes a special shoe box featuring Tupac’s image and bandana print, adding collectible value. The Grant Hill 2 shoes are available exclusively at the Musinsa Store and the Daytona Records pop-up store.

FILA is also operating a unique pop-up store to commemorate the collaboration with Tupac. It is being held at Daytona Records, a record shop in Mapo-gu, Seoul, until the 4th of next month, themed around Tupac’s last album title, 'All Eyez On Me.' The pop-up site offers various attractions, including sales of FILA and Tupac collaboration products, an exhibition of Tupac’s albums, and a photo zone event.

A FILA representative said, "We are very honored to present a collection that reinterprets the aesthetics of Tupac, an icon symbolizing the 1990s beyond a hip-hop musician, with FILA’s unique sensibility," adding, "We hope this collaboration between FILA and Tupac will be a special and welcome gift to many fans and an opportunity to experience FILA’s heritage."

This content was produced with the assistance of AI translation services.