LG HelloVision Operates Meta-Commerce 'Meta Halloween Festival'
Operation for 2 Weeks Until November 6
[Asia Economy Reporter Cha Min-young] Cable TV local channel commerce has met metaverse (extended virtual world) technology.
LG HelloVision announced on the 24th that it will operate the 'Meta Halloween Festival,' a meta-commerce combining local channel commerce and metaverse, for two weeks until November 6.
Meta-commerce is a new commerce method where customers can browse and purchase products from LG HelloVision's local channel commerce 'Jecheoljangteo' in a virtual space that transcends online and offline.
LG HelloVision plans to connect consumers with local channel commerce products by collaborating with domestic metaverse operator Social Decending and utilizing the platform 'Social Sanchaek' developed by the company. Social Sanchaek can be downloaded via a link on the Jecheoljangteo online mall homepage of the local channel commerce.
Through the festival, LG HelloVision expects to ▲promote and sell seasonal products from young farmers ▲encourage participation and interest from the 2030 generation ▲differentiate local channel commerce content.
Customers can access the 'Oiljang' corner set up in the virtual space, move their avatars as if shopping in a real market, browse products, and make purchases. LG HelloVision and the Rural Development Administration have made it possible to purchase young farmers' products such as Namwon jujube cherry tomatoes from Jeonbuk and Mungyeong omija extract from Gyeongbuk in the metaverse space.
Festival participants can decorate their avatars in a Halloween atmosphere and communicate with others. Pre-recruited cooking YouTubers and camping cafe members participate as 'Meta Hosts.'
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Shim Jung-bo, head of commerce business at LG HelloVision, said, "Meta-commerce is a new attempt to verify the future potential of local channel commerce," adding, "We hope many customers participate in this festival to enjoy a unique Halloween day and experience various local channel commerce products from LG HelloVision."
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