GS25 to Release 1 Million Cans of Butter Beer... "Expecting Maximum Sales by Year-End"

Expansion of Collaborative Products with Boulangerie Boeureu

A model is introducing Butterbeer and Butter Sausage at the convenience store GS25. (Photo by GS Retail)

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 20th that it has expanded the supply volume of the four types of Boulangerie Boeure Butter Beer, which caused a sold-out frenzy, to a total of 1 million cans with 250,000 cans each. This is a scale increased by five times compared to the initial supply of 200,000 cans that sold out within a week.

Based on a stable mass production system, GS25 plans to accelerate the craze for the four types of Butter Beer and boost craft beer sales to the largest scale by the end of the year. In fact, craft beer sales this month, right after the launch of the four Butter Beer types, have already surpassed the sales of August, which is considered the peak season for beer sales. October, when the cold wind usually starts to blow, is generally regarded as an off-season compared to the hot weather in August.

Currently, the four Butter Beer types account for half of the craft beer sales share. Riding on the success of Butter Beer, GS25 is significantly expanding its collaborative products with Boulangerie Boeure. About ten products jointly developed with Boulangerie Boeure, such as Butter Sausage, Butter Corn Ice Cream, and Butter Pepero, will be released sequentially.

A GS Retail official said, "Differentiated liquors such as Butter Beer and Wonsoju Spirit from GS25 are playing a leading role as game changers shaking up the domestic liquor market," adding, "We will focus our capabilities on quickly introducing differentiated products that will stir up the domestic liquor scene."

This content was produced with the assistance of AI translation services.