"Clever Living Items" CJ OnStyle 'Atssential' Launches Customized Small Furniture for 1-2 People
Expansion of 1-2 Person Households and Trend Toward Smaller Living Spaces
Launching 11 Compact Furniture Items with Enhanced Storage and Usability
Including Cony Table, Lounge Chair, Nearly Double Compared to First Half of the Year
[Asia Economy Reporter Yuri Kim] CJ OnStyle Living's exclusive brand 'Atssential' announced on the 19th that it will launch 11 new small furniture items targeting 1-2 person households. Representative items include side tables and lounge chairs that are small but can change the overall atmosphere of the home. The number of products has approximately doubled compared to the first half of the year. All products are available for purchase exclusively on the CJ OnStyle online mall.
Atssential's new small furniture aligns with the mid-century modern trend characterized by functionality, practicality, and simple design. Mid-century modern is a style that was popular in American interior design, architecture, and products after World War II, featuring stainless steel, metal, and modular elements.
The Atssential Connie Table offers practical storage and the natural charm of metal furniture. It is available in white, butter yellow, yellow, and black colors. The 'Atssential Nikki Side Table' and 'Atssential Koi Coffee Table' are also suitable for 1-2 person households. They feature tempered glass and high-quality painted metal materials.
The lounge chair replaces bulky sofas. The 'Atssential Porto Lounge Chair' is completed with premium PU material and a matte painted base to enhance quality. The chair and stool can be purchased separately. Additionally, the CJ OnStyle Atssential exclusive section offers organic toppers, full-length lounge mirrors, and more.
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Meanwhile, Atssential is currently participating as a sponsor of tvN's 'Shinbakhan Jeongri 2: Jeolbakhan Jeongri' (The Great Cleaning 2: Desperate Cleaning). Atssential proposes furniture tailored to clients' concerns and helps transform spaces. On the 12th, they gifted the Connie Table and other items to a dual-income couple client introduced on the show.
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