Samsung C&T Opens 'Jacquemus' at Hyundai Department Store Trade Center
Opened a Store of About 24 Pyeong on the 3rd Floor of Hyundai Department Store Trade Center
Unified with the Season Color 'Beige' and Emphasized the 'Jipchak' Mood
[Asia Economy Reporter Eunmo Koo] Samsung C&T Fashion Division announced on the 17th that it has opened the first official store of the French brand ‘Jacquemus’ on the 3rd floor of Hyundai Department Store Trade Center in Samseong-dong, Gangnam-gu, Seoul.
Jacquemus uses beige, the main color for this fall and winter season, to create a unified atmosphere in the store while conveying the mood of 'Obsession' that Simon Porte Jacquemus, the brand’s founder and creative director, intended to express.
The brand’s identity is emphasized through Jacquemus’s iconic geometric-shaped objects and furniture. The chrome 'Sphere' object located at the center of the store provides a differentiated brand experience through interaction with customers. In particular, the fall and winter season collection ‘LE PAPIER,’ which reflects the artisan’s exploration of natural materials, was introduced. ‘LE PAPIER’ means ‘paper,’ symbolizing that everything starts from a blank slate.
Inspired artistically by the sculptural works of the Giacometti brothers, this collection was first unveiled in June on salt-covered hills in Aigmort, southern France. Centered on white and beige colors, it incorporates rust, olive green, and brown hues, expressing a simple yet sexy mood through minimal and contemporary designs in crop tops, structured tailoring, and dresses.
Jacquemus operates its business through Hyundai Department Store Trade Center, 10 Corso Como Seoul Cheongdam and Avenue L stores, and SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall.
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Jeon Bora, team leader at 10 Corso Como, said, “Thanks to the lively collections and sophisticated image that have earned Jacquemus worldwide recognition, we have opened the first official store in Korea. We plan to implement various distribution strategies so that the MZ generation (Millennials + Generation Z) and fashion enthusiasts can easily and conveniently own and experience the brand anytime and anywhere.”
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