Lotte Duty Free Introduces New Uniforms Featuring Traditional Korean Beauty

Lotte Duty Free will introduce new uniform designs featuring the updated visual identity across all domestic stores starting from the 17th, in line with the transition to the endemic phase. (Photo by Lotte Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free announced on the 17th that it has revamped its employee uniforms as it officially welcomes customers in the post-endemic era. This is the first time the company has produced its own uniforms, moving away from ready-made clothing.

Lotte Duty Free designed the uniforms to reflect its vision of being "the most trusted partner," creating an elegant yet comfortable style. The new uniforms consist of a total of eight outfits, tailored according to gender, job role, and season.

In particular, Lotte Duty Free reinterpreted the traditional Korean hanbok to incorporate its beauty into the uniform design for foreign customers. Features of the hanbok, such as the collar and sleeves, were emphasized, and the company's visual identity pattern was used as a design accent. Prior to the introduction of the uniforms, a review meeting and fitting tests were conducted to actively incorporate feedback from sales staff. Considering the need for long hours of wear, the new uniforms use fabric that is more elastic and wrinkle-resistant compared to the previous ones, enhancing mobility and convenience.

The new uniform design was created by designer Kim Ahyoung, who won the Prime Minister's Award at the 2021 Korea Fashion Awards K-Fashion Audition.

Lee Sangjin, Head of Marketing at Lotte Duty Free, stated, "We are welcoming customers with new uniforms that embody Lotte Duty Free's visual identity and the beauty of Korean tradition," adding, "We expect the new uniforms to inspire trust among customers and have a positive impact on enhancing Lotte Duty Free's image."

This content was produced with the assistance of AI translation services.