Gwangju Lotte Department Store 'SeraJam MetaForest' Opens for the First Time

Customer Experience Space Upgrade: Creating an 'Interactive' Store

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch (Store Manager Jeon Il-ho) announced on the 12th that it will open 'Ceragem Metaforest,' Ceragem's experiential flagship store, for the first time in a department store.

On this day, 'Ceragem Metaforest' is an experiential store that upgrades the existing Ceragem store by adding a customer experience space.

An F&B cafe was separately introduced, and a private device experience zone and a showroom space where customers can see the entire Ceragem product lineup at once were also added.

In particular, reflecting the recent trend where consumers are more enthusiastic about places with real experiences that cannot be experienced online, the store was designed to provide an experience that satisfies customers' five senses under the theme of true relaxation.

First, inspired by a virtual forest, a signature scent was developed so that customers can naturally recall memories of the forest and relax through various senses such as sight and smell during the product experience process.

The signature scent of Lotte Department Store Gwangju Branch's 'Ceragem Metaforest,' called 'Night-fall Wood,' features a calm wood scent that creates a cozy feeling and a luxurious relaxation atmosphere, and diffusers were placed.

Additionally, the 'Dongbaekkkot Hansangcharim' menu, developed in collaboration between Lotte Department Store and Ceragem, is introduced. This signature well-being tea set is available exclusively at the Gwangju branch.

For the first time in a department store, a service offering rental of all Ceragem products will be provided. Various rental promotions such as affiliated cards, long-term interest-free benefits, and device combination packages will help expand product selection options.

Various events to commemorate the opening will also be held.

From the 14th to the 16th, promotional drinks will be sold at a 50% discount, and until the 31st, customers who purchase master devices will receive a Lotte gift certificate worth 150,000 KRW and an extended free A/S period of 3 years. Rental service users will receive a benefit of 3 months rental fee exemption.

Lee Dong-hyun, Head of MD1 Headquarters H&E Division at Lotte Department Store, said, “Starting with the Ceragem Metaforest store, we will gradually expand spaces that provide various experiences and five-sense satisfaction services beyond simple product purchases for customers seeking health appliances.”

Honam Reporting Headquarters Reporter Shin Dong-ho yjm3070@asiae.co.kr

This content was produced with the assistance of AI translation services.