Naver Cloud Strengthens Collaboration with Intel to Enter Southeast Asia Cloud Market

Intel Asia-Pacific Regional Vice President Steve Long (left) and Naver Cloud CEO Park Won-ki (Photo by Naver Cloud)

[Asia Economy Reporter Seungjin Lee] Naver Cloud announced on the 12th that it has signed a Memorandum of Understanding (MOU) with Intel and will use the Southeast Asian market as a foothold for global expansion.

Through this agreement, Naver Cloud and Intel plan to carry out various collaborations focused on the Southeast Asian market, including network, marketing, and technical cooperation to promote mutual growth.

Naver Cloud will leverage Intel's global network to seek local cloud management service providers (MSPs) in Southeast Asia and accelerate its global business foundation. It will also collaborate with Intel to develop its MSP partner benefit program. Furthermore, Naver Cloud intends to enter the local market by forming joint development systems together with Intel’s system integrator (SI), independent software vendors (ISVs), and MSP partners.

Naver Cloud will also cooperate with Intel on the global launch of its startup nurturing program, the 'Greenhouse Program.' In addition to existing benefits such as cloud infrastructure support, technical education and consulting, and hackathons, it plans to expand opportunities to connect with Intel through networking events. In particular, Intel will strengthen cooperation with portfolio companies it has invested in to help Naver Cloud broaden its growth foothold in the Asia-Pacific region.

Marketing activities to enhance Naver Cloud’s brand awareness in the Southeast Asian cloud market will also be conducted. These include various online and offline marketing activities at the ‘Singapore Cloud Expo Asia 2022,’ held over two days from the 12th to the 13th, where Naver Cloud will participate, as well as joint marketing with partners.

Additionally, technical cooperation will be promoted to differentiate Naver Cloud’s global technological competitiveness. Plans include advancing public cloud services using the 'Intel Xeon Scalable Processor' and Intel architecture-based technologies.

Park Won-gi, CEO of Naver Cloud, said, "Through this collaboration, we have combined Naver Cloud’s core cloud technology with Intel’s global network and unparalleled technological capabilities to expand services within Southeast Asia," adding, "We expect Naver Cloud to accelerate its global strategy starting with the Singapore Cloud Expo."

This content was produced with the assistance of AI translation services.