"Sold 43 pieces per minute"... CU's Yonsei Cream Bread reaches 15 million cumulative sales

This Year's Dessert Total Sales Up 116.8%

Yonsei Cream Bread series sold at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] CU announced on the 11th that the Yonsei Milk Cream Bread series recorded cumulative sales of 15 million units just 8 months after its launch.

Among all products, Yonsei Milk Cream Bread is the only one to become a ten-million seller in such a short period without any special discounts or promotional events. Simple calculations show that more than 60,000 units were sold daily, which translates to 2,600 units per hour and 43 units per minute.

Yonsei Milk Cream Bread succeeded in differentiating itself by filling about 80% of its total weight with cream. In particular, a craze for verification shots, where customers upload half-cut photos (showing the contents inside) on social networking services (SNS), led to a shortage of supply. As a result, the use of reservation purchases through the membership application Pocket CU increased twentyfold compared to the same period last year.

The popularity of Yonsei Milk Cream Bread also caused dessert sales to explode. From January to September this year, CU's total dessert sales rose 116.8% compared to the same period last year, with the Yonsei Milk Cream Bread series accounting for a remarkable 60% of that share.

To welcome autumn, CU expanded its lineup by launching the Corn Fresh Cream Bread. This product features a chewy bread developed with a special recipe topped with sweet corn cookies, offering a distinctive taste and texture. The bread is filled with custard cream, fresh cream made from milk produced at a dedicated Yonsei Milk farm, and corn kernels to provide a richer corn flavor.

A BGF Retail official said, “Going forward, CU will continue to lead the convenience store dessert market trends by reflecting customer preferences based on proven product quality.”

This content was produced with the assistance of AI translation services.