Naver Vintage City Wins 'IDEA Design Award 2022'

[Asia Economy Reporter Seungjin Lee] Naver's Japanese vintage fashion specialized platform, ‘Vintage City,’ announced on the 7th that it won the main prize in the ‘Digital Interaction’ category at the ‘IDEA Design Awards 2022.’

The ‘IDEA Design Awards’ is the premier design competition in North America hosted by the Industrial Designers Society of America (IDSA). Vintage City was recognized for its excellence in expanding the offline store shopping experience online, providing users with a new experience.

Launched in December 2020, Vintage City is Japan’s first vintage-specialized platform that collects and introduces various offline vintage stores and products from cities across Japan. It supports not only professional sellers but also consumer-to-consumer (C2C) transactions, while offering community features so users can also obtain information about fashion. It recorded 1 million downloads within 1 year and 8 months of launch, and more than 500 stores located throughout Japan are registered on Vintage City.

Vintage City is characterized by its intuitive and highly usable design, providing differentiated platform design and user experience within the industry. To preserve the individuality of offline vintage shops, it offers sellers online store management and convenient product registration tools, and provides a chat function so sellers and buyers in each region can communicate in real time. It received positive reviews for implementing an online user experience similar to visiting an actual store to browse and purchase items.

Additionally, it introduced detailed filtering and search technologies to provide an interface that makes it easy to find stores and products matching users’ preferences, and applies the ‘Smart Editor ONE’ tool to activate community functions that promote the production of various fashion content and information exchange.

Seongwon Seo, the leader in charge of Vintage City at Naver, said, “Vintage City is the world’s first community commerce platform centered on vintage shops,” and added, “We plan to leverage user-friendly design to evolve into a platform that gathers and offers various vintage stores worldwide, starting from Japan.”

This content was produced with the assistance of AI translation services.