GS Shop, 'Challenge! Shopper Model' Broadcast... "The Challenge Stories of 10 Ordinary Customers"

Experts and Customer Ratings Combined... Top 3 Models Selected

Poster of GS Shop's 'Challenge! Shopper Model' program. (Photo by GS Shop)

[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 29th that from the 30th of this month to the 4th of next month, it will present the ‘Challenge! Shopper Model’ program, which captures the model challenge process of 10 general customers, over a total of 6 sessions every Friday.

The liberation broadcast is a program that selects 10 general GS Shop customers and transforms them like models. About 1,000 customers applied this year, with applicants in their 30s accounting for more than 40%, the largest proportion. After document screening and interviews, the final 10, who passed a competition rate of about 100 to 1, learned walking, dancing, and took photo shoots.

GS Shop will select the top 3 models by combining expert evaluations and customer evaluations among the final 10 shopper models. Any GS Shop customer can participate in the customer evaluation. A 100% winning event will also be held, where prizes and points are given by lottery to customers who participated in voting for the shopper model selection. The top 3 models will receive a prize of 3 million won and an opportunity to appear on Shoppy Live broadcasts, and the remaining 7 will receive a prize of 1 million won.

A GS Shop official said, “This program was planned to provide an experience that customers can relate to from the customer’s perspective,” and added, “Since this is a new attempt investing broadcast time to build a sincere relationship with customers, we ask for much interest and participation in voting.”

This content was produced with the assistance of AI translation services.