"Kumho Tire to Showcase Technology, Vision, and Culture... Event in Seongsu-dong Until Next Month 9"

[Asia Economy Reporter Choi Dae-yeol] Hankook Tire & Technology will hold the '2022 Made in Korea' event at Peaches Dowon in Seongsu-dong, Seoul, from the 30th of this month to the 9th of next month.

This event, under the theme 'Techno Vision,' was organized to promote the Hankook Tire brand culture, design, and technological capabilities to the public. Considering that many MZ generation people gather in Seongsu-dong, the location was chosen accordingly.

The space was designed with motifs from the company headquarters Techno Plex, the research and development center Korea Techno Dome, and the test track Korea Techno Ring. To commemorate the exclusive supply of tires for the Formula E electric car racing competition, the venue was decorated with objects, a garage, and a gallery where visitors can directly experience the Hankook Tire brand.

There will also be sessions where design and technology experts communicate about current trends, and demonstrations of wheel system technology to be used in future mobility devices. During the event, there are programs in which visitors can participate directly, and license cards offering membership benefits will be issued. On the last day, the 9th of next month, a famous artist will perform.

This content was produced with the assistance of AI translation services.