Kolon Industries Hosts Upcycle Exhibition at Hannam Flagship Store

Collaboration with Upcycling Brand Utilizing Waste Vinyl

Sotsot Reverse Exhibition held at Kolon Sports Hannam Flagship Store.

[Asia Economy Reporter Jeon Jinyoung] Kolon Industries FnC division's outdoor brand Kolon Sports is holding an upcycle exhibition "Sosot Reverse" at the Hannam flagship store until the 3rd of next month.

The exhibition features "Camping Reverse," which was previously held in Jeju in May in collaboration with artist Yeon Jinyoung. Camping Reverse is a work where artist Yeon recycled Kolon Sports tents into new sculptures. Notably, the breakwater structure made using Kolon Sports' backpacking tent "Aerolight" as material and the bold composition of Aerolight are worth attention.

Upcycle brand "H22" by artist Jang Woohee is also participating. H22 applies heat pressing techniques to discarded vinyl to create new materials and offers various products. For this exhibition, Kolon Sports collected vinyls used and discarded for product packaging to present new upcycled products such as card wallets.

Hankyung Ae, Chief Strategy Officer (CSO), said, "Sosot Reverse Jeju, operated by Kolon Sports, conveys the direction and practice of sustainability," adding, "We hope this exhibition becomes a place to communicate the mindset we should have to waste less and wear more."

This content was produced with the assistance of AI translation services.