Bonsullungtang Introduces 'Pork Boiled Meat and Korean Beef Bone Soup'... "Generously Filled with Meat"

[Asia Economy Reporter Moon Hyewon] Bons Seolleongtang announced on the 21st that it has launched a new autumn menu, ‘Dwaeji Suyuk Hanwoo Sagol Gukbap’.

Dwaeji Suyuk Hanwoo Sagol Gukbap is a premium pork gukbap made with moist pork suyuk and a rich broth boiled from 100% Hanwoo bone marrow. Through Bons Seolleongtang’s know-how, it eliminates any unpleasant odors and achieves moist Seoul-style pork suyuk.

Considering the unique sentiment of gukbap, the dish generously includes pork suyuk so that even younger customers can enjoy it heartily. The savory yet mild flavor of the suyuk can also be enjoyed with a secret sauce based on Cheongyang chili peppers, allowing customers to adjust the taste to their preference.

Dwaeji Suyuk Hanwoo Sagol Gukbap was developed in response to the rising popularity of gukbap among the younger generation, to the extent that the phrase ‘Gukbap-ui Minjok’ (Nation of Gukbap) has recently emerged. In fact, ‘Gwanghwamun Gukbap,’ which has been selected for the Michelin Guide Bib Gourmand for four consecutive years, is a popular restaurant where people line up to eat, and posts verifying visits are uploaded on social media. Gukbap restaurants located in neighborhoods favored by the younger generation, such as Hapjeong-dong and Seongsu-dong, have become hot places for the MZ generation (Millennials + Generation Z).

Bons Seolleongtang has expanded its menu to increase customer choices, from its signature menu Baek Seolleongtang to the one-person hot pot menu ‘Gopchang Ttukbaegi 3 Types,’ which has gained popularity mainly among young people and women, and now to pork gukbap varieties. Dwaeji Suyuk Hanwoo Sagol Gukbap is available at Bons Seolleongtang stores nationwide, as well as through the mobile ordering app ‘BonOrder’ and delivery apps.

This content was produced with the assistance of AI translation services.