"Active Support for Small Business Owners"... Hana Bank Partners with Marketing Specialist Review Corporation

Support for Both Financial and Non-Financial Sectors

Sung Young-su, Vice President of Hana Bank CIB Group (right), is taking a commemorative photo with Jang Dae-gyu, CEO of Revu Corporation, after signing a business agreement at the Hana Bank headquarters in Jung-gu, Seoul on the 16th. (Provided by Hana Bank)

[Asia Economy Reporter Minwoo Lee] Hana Bank is partnering with influencer marketing specialist Revu Corporation to support small business owners.

Hana Bank announced on the 19th that it signed a "Business Agreement to Support Small Business Owners" with Revu Corporation on the 16th at Hana Bank's headquarters in Jung-gu, Seoul.

Revu Corporation is a marketing platform company that matches small business owner influencers to enable small business owners, who find it difficult to directly engage in advertising and promotion, to conduct "influencer marketing." Through approximately 900,000 influencer members, it runs about 15,000 local and product advertising campaigns monthly.

Through this agreement, Hana Bank plans to promote ▲small business owner specialized advertising campaigns ▲support for advertising campaign costs for small business owners ▲development of customized financial products for small business owners ▲linkage of digital channels and platforms between the two companies ▲big data analysis services for small business owners.

Specifically, Hana Bank will support part of the advertising costs when small business customers conduct "influencer marketing" through the Revu Corporation platform. Revu Corporation will also provide customized advertising campaigns that can contribute to increasing store sales and product sales for Hana Bank’s small business customers.

Development of customized financial products for small business owners using the Revu Corporation platform will also be pursued. Through cooperation with Revu Corporation, Hana Bank plans to develop and offer products such as ▲advertising cost discount partnership cards ▲customized safety insurance for self-employed individuals ▲non-face-to-face SOHO loans through the Revu Corporation platform.

Additionally, the "Hana Small Business Dream Center," which has been operated offline, will be implemented through the Hana One Q application (app), providing big data reports that analyze sales, commercial districts, and advertising effectiveness.

Sung Youngsoo, Vice President of Hana Bank’s CIB Group, said, "We have planned various cooperative projects with Revu Corporation to provide practical help to small business owners," adding, "We will continue to support the healthy growth of local small business owners in both financial and non-financial areas and practice sincere ESG (Environmental, Social, and Governance) management."

Jang Daegyu, CEO of Revu Corporation, said, "I believe this will be a great opportunity for positive synergy by combining Revu Corporation’s unique influencer marketing campaigns with Hana Bank’s various small business support policies," and added, "We will further strengthen cooperation in data technology and financial services through this agreement."

This content was produced with the assistance of AI translation services.