Iyeon FNC "Franchise Win-Win Strategy... Enhancing Competitiveness"

[Asia Economy Reporter Moon Hyewon] Lee Yeon FNC announced on the 19th that it is actively implementing win-win policies such as royalty exemption, store management, and solution provision to alleviate the burden on franchise owners.

The royalty exemption started to reduce the burden on franchise owners who faced difficulties since the beginning of COVID-19 and has continued from May last year to the present.

Lee Yeon FNC supports systematic store management from before opening to after, based on indicators such as commercial district information, hinterland market, and competitor information, to propose stable store operation and reasonable management strategies for franchise owners of Hanchon Seolleongtang and Yuksudang.

It also implements optimal solutions according to store conditions and effective educational programs for franchise owners through regular workshops.

According to Lee Yeon FNC, these win-win policies have greatly increased franchise owner satisfaction, with the proportion of multi-store operators of Hanchon Seolleongtang exceeding 20%.

A representative of Lee Yeon FNC said, “We are putting a lot of effort into franchise management with the operational principles of ‘win-win’ and ‘scientific management.’ This approach helps franchise owners achieve stable operations and sales, and from the headquarters’ perspective, it secures franchise owners who can work together for a long time, which is a great strength for both sides.”

This content was produced with the assistance of AI translation services.