Kyungdong Navien to Reopen 'Dankkum Store'

Image introducing the reopening of Dankkum Store.
Photo by Kyungdong Navien

[Asia Economy Reporter Kim Jonghwa] Kyungdong Navien is reopening its online sleep platform, 'Dankkum Store,' to promote healthy sleep for its customers.

Dankkum Store is a virtual space within Kyungdong Navien's official online shopping mall, Navien House, but it has been operated as a channel for active communication between customers and the brand, earning praise for conveying Kyungdong Navien's sincerity.

Before launching peak season products, Kyungdong Navien is opening Dankkum Store to engage with customers about sleep. To mark the opening, the store is filled with various content such as Dankkum Counseling Center, which offers sleep solutions with sleep experts; Honey Sleep General Store, stocked with various products for restful sleep; and Dankkum Playground, where customers can check information about sleep types and find help for insomnia concerns. Dankkum Experience Center, which allows customers to borrow a heated mattress for two weeks to experience the value of optimal sleep temperature, is scheduled to open at the end of September.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "We hope to take a step beyond engaging with customers through products and, through the sleep platform Dankkum Store, to share concerns and communicate with customers to create Korea's sweet dreams."

This content was produced with the assistance of AI translation services.