"Investing in Luxury Goods" US Celebrity Kim Kardashian Enters Private Equity Industry

Kim Kardashian [Photo by Reuters Yonhap News]

[Asia Economy Reporter Jeong Hyunjin] Kim Kardashian, an American model and broadcaster, is entering the private equity industry following her ventures in fashion and cosmetics.

On the 7th (local time), The Wall Street Journal (WSJ) reported that Kardashian is set to establish a private equity firm together with investment expert Jay Sammons, formerly of the global private equity firm The Carlyle Group. The company will be named SKKY Partners and will specialize in investments in online luxury retail, consumer goods, media, and entertainment sectors.

Kardashian became a star through her appearance on reality shows and is also well-known for her marriage and divorce with hip-hop superstar Kanye West.

In 2019, Kardashian founded the clothing company Skims, achieving success in the fashion industry. Skims currently has a market value of $3.2 billion (approximately 4.4 trillion KRW). This year, she also launched the cosmetics company SKKN by Kim, diversifying her business ventures into the beauty industry.

Sammons, who partnered with Kardashian, made a name for himself by investing in Dr. Dre’s Beats headphones and the street fashion brand Supreme. Having worked at Carlyle for over 16 years, he left the company in July. WSJ reported that Sammons proposed the partnership to Kardashian and her mother and manager, Kris Jenner, earlier this year.

Sammons is expected to manage the operations of the private equity firm, while Kardashian will handle promotion for the companies invested in by the firm. SKKY Partners has not yet made any investments but plans to raise capital soon and begin investing within the year. Kardashian stated, "I want to help the executives running these companies grow to the next level."

This content was produced with the assistance of AI translation services.