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[Asia Economy Reporter Choi Dae-yeol] Hyundai Motor Group held the awards ceremony for the 10th Hyundai Motor Group University Theater & Musical Festival on the 6th at Blue Square in Seoul. Launched in 2013, this event is considered the largest university performing arts festival nationwide, hosted by Hyundai Motor Group and the Korea Performing Producers Association, and supported by 12 cultural and artistic organizations including the Ministry of Culture, Sports and Tourism.


This year’s ceremony resumed in-person attendance by the general public after two years, attracting around 600 spectators. Similar to last year, about 200 online viewers were also invited. The event featured congratulatory performances by musical actors and a history video showcasing the festival’s journey over the past decade.


This year, 1,600 university students from 48 teams representing 34 universities nationwide participated in the preliminary round. Eleven teams (5 theater teams and 6 musical teams) advanced to the finals. The finalists competed over two weeks from the 23rd of last month to the 4th of this month at a performance hall in Daehangno. As a result of the judging, the theater from Hanyang University’s Department of Theater and Film and the musical from Youngsan University’s Department of Acting and Performing Arts were selected as grand prize winners in their respective categories. They received the Minister of Culture, Sports and Tourism Award and a prize of 6 million KRW per team.


Additionally, awards were given in 13 categories including the Hyundai Motor Group President’s Award and the Festival Executive Committee Chairman’s Award, with certificates and a total prize money of 33 million KRW. Hyundai Motor Group plans to continue operating various programs to support student growth even after the awards ceremony, ensuring the event remains a platform for nurturing performing arts talent. The recorded video of this year’s event will be publicly available on YouTube and Naver channels from the 28th of this month until the 11th of next month.



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