Mom's Touch "Order Volume Increased 2.6 Times After App Renewal"

[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 5th that the number of orders through its own application (hereinafter referred to as the company app) increased by 260% within one year after the app renewal carried out last year.

Mom's Touch has been enhancing its app services through a major renewal of its company app since last year, in line with the non-face-to-face trend such as the increase in mobile order-based takeout and delivery consumption, and is strengthening convenience and discount benefits for customers using the company app.

The Mom's Touch company app renewal conducted in June last year focused on improving the app usage environment for customers by making it more convenient, including ▲easy payment and membership registration ▲mobile gift certificate scan ordering ▲hashtag function for each product. As a result, the number of orders through the company app, which was only 150,000 per year (from July 2020 to June last year) before the renewal, increased by 260% to 540,000 (from July last year to June this year), and sales generated through the company app during the same period also increased by about 273%.

Mom's Touch explained that the activation of customers' use of the company app is also welcomed from the perspective of franchise stores. In a situation where various delivery-related fees are continuously increasing, orders through the company app, which do not incur separate intermediary fees, help franchise owners reduce fixed costs. In addition, Mom's Touch expects a twofold effect as consumer perceived prices can be lowered through company app-exclusive promotions.

As the number of orders through the company app has increased significantly, Mom's Touch plans to further strengthen the app's services, user convenience, and promotions.

This content was produced with the assistance of AI translation services.