"Leading the Healthy Instant Rice Market" CJ CheilJedang Launches Two Types of 'Hetbahn Konjac Rice'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang is strengthening its ‘Hetbahn Mixed Grain Rice’ lineup.

CJ CheilJedang announced on the 1st that it has launched two new products in the ‘Hetbahn Konjac Rice’ series: ‘Hetbahn Brown Rice Oat Konjac Rice’ and ‘Hetbahn Oat Black Rice Konjac Rice.’ Hetbahn Konjac Rice combines konjac, Cheonjihyang rice, and commonly consumed mixed grains at home such as brown rice, oats, and black rice in an optimal blend ratio, offering not only the texture of konjac but also balanced taste and nutrition. Both ‘Hetbahn Brown Rice Oat Konjac Rice’ and ‘Hetbahn Oat Black Rice Konjac Rice’ contain more than 5g of dietary fiber, providing a high sense of fullness, with calories of 165kcal and 160kcal respectively.

Based on Hetbahn’s rice cooking technology know-how, CJ CheilJedang focused on creating Hetbahn Konjac Rice with the chewy texture and savory aroma that consumers desire. Through four years of research and development, they developed a different cooking method from the existing ‘Hetbahn’ to ensure that the konjac rice is evenly cooked both inside and out. By cooking the rice in two stages, they preserved the appropriate moisture and chewiness of the rice while maximizing the savory aroma.

A CJ CheilJedang official stated, “For consumers who find cooking rice with various mixed grains time-consuming and costly, Hetbahn Konjac Rice will be the best meal that satisfies all needs,” adding, “As the leading brand in the instant rice market, we will continue to introduce healthy instant rice products that consider consumers’ lifestyles.”

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