Lotte Mart Sells House Pear Gift Sets Harvested One Month Early

Lotte Mart's 'Choe Jong-gi Farmer's House Pear' gift set.

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart announced on the 1st that it will launch a ‘House Pear’ gift set in preparation for the earlier Chuseok holiday.

This year’s Chuseok is earlier than usual, but due to the combination of heatwaves and heavy rains in summer, the growth of fresh fruits has been poor, resulting in a shortage of supply. Considering this, Lotte Mart has been preparing house pears since March this year.

Most pears produced domestically are grown outdoors, with an average harvest season in September, whereas house pears can be harvested in August. In particular, compared to outdoor-grown products, house pears are less affected by heatwaves and heavy rains, making their taste and sweetness far superior to outdoor pears harvested at similar times, and their flesh is also larger.

The ‘Choe Jonggi Farmer’s House Pear,’ exclusively introduced by Lotte Mart this time, boasts excellent quality to the extent that the producer’s name, with 30 years of house cultivation experience, is prominently displayed. Lotte Mart has secured more than 120 tons of high-quality house pears and, after selection and commercialization at the Lotte Fresh Quality Innovation Center, prepared pear gift sets that guarantee taste and sweetness without worry.

Shin Hansol, MD (Merchandiser) of Lotte Mart’s fruit team, said, “To prepare the most perfect countermeasure for the early Chuseok, we visited house farms nationwide from the beginning of this year and secured high-quality ‘house pear’ quantities boasting 30 years of house cultivation experience. Even in the unfavorable fruit growing conditions caused by heatwaves and heavy rains, we have prepared products that guarantee taste and sweetness, so we hope people will express their gratitude to close acquaintances with delicious house pears.”

This content was produced with the assistance of AI translation services.