CU, Ready-to-Eat Chicken '2+1' Event... "Cross Purchase at the Same Price Allowed"

Sales Proportion of Fried Chicken Pieces and Skewers at 51.9%

A customer is purchasing freshly cooked chicken at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 29th that it will hold a '2+1' event next month targeting popular ready-to-eat chicken products.

The event includes eight items: regular and spicy wide thigh chicken, regular and spicy charcoal-grilled chicken skewers, regular and spicy chicken skewers, hotteok dog, and cheddar cheese hotteok dog. This is the first time CU has planned a chicken giveaway event, and cross-purchasing of products at the same price is allowed.

The selection focuses on piece chicken and skewers, which have high demand at convenience stores. In fact, from the 1st to the 26th of this month, whole chicken accounted for 26.8% of sales in the fried category, while piece chicken and skewers accounted for 51.9%. Other products such as hot dogs accounted for 21.3%.

Looking at the sales ranking in the chicken category, skewers occupy the top four spots, cheddar cheese hotteok dog ranks fifth, followed by piece chickens such as chicken drumsticks, wide thighs, and giant whole drumsticks. Unlike large supermarkets where whole chickens are sold well due to bulk purchases, convenience stores are popular for small-portion products that can be eaten immediately.

CU plans to continue the 2+1 event focusing on popular products in October, considering the sales trends and consumer responses from next month's event.

A BGF Retail official said, “Reflecting the recent national interest in chicken, we planned a giveaway event that enhances customer benefits, and we will continue to introduce practical events that can reduce the increased burden of customers' shopping expenses.”

This content was produced with the assistance of AI translation services.