Bought a Sedan Instead of an SUV for Camping Even in Midsummer... "July Sales Rank 1st"

Enta.com Big Data-Based Trend Analysis
8 Out of Top 10 Models Are Sedans

[Asia Economy Reporter Kiho Sung] It has been revealed that domestic consumers' love for sedans remains strong even in the middle of summer. Notably, interest in premium sedans has increased.

On the 28th, Encar.com, an automobile trading platform, analyzed big data-based car search trends for July 2022. Among the top 10 most searched models this summer, 8 were sedans, with premium sedans accounting for a significant portion.

The most searched model was the Mercedes-Benz E-Class W213, followed by the BMW 5 Series (G30) in second place, and Hyundai Motor's Grandeur IG in third. Fourth and fifth places were the Mercedes-Benz S-Class W222 and Genesis G80, respectively. From sixth to tenth place were the BMW 5 Series (F10), Genesis G80 (RG3), Kia Carnival 4th generation, Hyundai Grandeur HG, and Kia All New Carnival.

While sedans dominated the overall top search rankings in July, the models that showed an increase in search volume compared to January were mainly sport utility vehicles (SUVs). Analyzing the search volume trends from January to July this year, the Kia Sportage 5th generation hybrid rose by 33.50%, the Tucson hybrid (NX4) by 21.01%, and the Kia Sorento 4th generation hybrid by 13.71%. Additionally, Genesis SUV models GV70 and GV80 saw a 19% increase in searches, and the Kia pure electric vehicle EV6 rose by 22.05%.

This trend is analyzed to be due to the summer vacation season when demand for SUVs and RVs increases as people enjoy outdoor activities or consider travel. Furthermore, the models showing increased search volume are mostly those with an average new car delivery waiting period of over six months, reflecting some consumer interest shifting toward nearly new used cars.

Regarding search volume by fuel type for the month of July, gasoline (44.38%) and hybrid (19.37%) accounted for more than half, influenced by diesel prices surpassing gasoline prices. Diesel accounted for 18.06%, LPG 14.99%, and electric vehicles 3.20%.

An Encar.com official stated, “Encar.com search trends are a key indicator reflecting the current automotive market situation and trends, revealing consumer interests. This survey shows that premium sedans continue to receive unwavering consumer interest, while search volume and traffic increase according to specific issues, indicating that consumer interest tends to focus on SUVs or hybrid vehicles.”

This content was produced with the assistance of AI translation services.