Daesang Cheongjeongwon, 'Natural Gift Set'..."Warm Hearts and Environmental Protection"

[Asia Economy Reporter Song Seung-yoon] Daesang Cheongjeongwon is launching a new "Natural Gift Set" featuring eco-friendly packaging for Chuseok. The Natural Gift Set minimizes plastic usage and enhances recycling efficiency by utilizing eco-friendly packaging materials.

First, the non-woven fabric material previously used for gift set shopping bags has been completely replaced with paper to create a "plastic zero" shopping bag. The trays included in the "Palm Premium Oil Gift Set" and "Premium Oil Gift Set" have also been made from paper instead of plastic, making all packaging materials paper-based.

With the application of the new eco-friendly packaging, Cheongjeongwon expects to reduce plastic usage by approximately 473 tons annually compared to last year. Starting with this gift set launch, the company plans to expand its ESG (Environmental, Social, and Governance) management efforts by carrying out various eco-friendly activities under the keyword "Natural."

The Natural Gift Sets sold at large retailers such as E-Mart, Homeplus, and Lotte Mart include eco-friendly holiday greetings delivered by Cheongjeongwon's character "Jeongwon-i," which was previously only available on Cheongjeongwon's official Instagram "Jeongwon-i's Secret Garden." The character, themed around learning from nature in daily life, conveys the message "Make today tastier, make tomorrow cleaner," and plans to continue various eco-friendly activities.

A Daesang official stated, "We designed this gift set by actively reflecting consumers' eating trends and interest in eco-friendly consumption."

This content was produced with the assistance of AI translation services.