Moon Chang-gi, Chairman of Ediya, "Expanding to Guam within this year, then Conquering the Global Market"

"Domestic Coffee Market Already Saturated"
"Painful Experience of Failed Entry into Chinese Market in 2005"
"Plans to Re-enter with Mix Coffee and Others... Renewed Determination"

Moon Chang-gi, chairman of Ediya Coffee, is giving a greeting at the Ediya Coffee Dream Factory in Pyeongtaek-si, Gyeonggi-do on the 23rd.

[Asia Economy Reporter Moon Hyewon] Moon Chang-gi, chairman of Ediya Coffee, said, "We plan to enter Guam within this year and then expand into the global market."

On the 23rd, Chairman Moon held a press briefing at the Ediya Coffee Dream Factory in Pyeongtaek, Gyeonggi Province, stating, "The interior work for the (Guam store) is already completed."

Chairman Moon emphasized, "The domestic coffee market is already saturated, so we decided to expand globally. With pride that Korean coffee is the best, we will step onto the world stage."

Ediya Coffee previously entered the Chinese market in 2005 but withdrew after three years due to declining profitability, a painful experience. According to Chairman Moon, the Chinese market required larger stores, but rent was much higher than in Korea, and coffee culture was not as widespread as it is now. He recalled, "At that time, proper analysis of the local market was not conducted, making it difficult to generate profits from coffee alone."

Since then, Ediya Coffee has steadily accumulated export experience to Mongolia, Australia, Taiwan, and Hong Kong with products like Vinist mix coffee. In April last year, they achieved a milestone by exporting two types of coffee mix to the United States for the first time, confirming the potential for overseas market expansion. In January this year, they reopened their brand store on China's online shopping mall Tmall Global, actively preparing for re-entry into the Chinese market.

Chairman Moon stated, "Unlike before, we have long been preparing under the judgment that selling not only simple coffee but also various products such as mix coffee at overseas local stores and distributing them through online platforms will be much more profitable. We are now building a system where Ediya Coffee can be tasted anywhere in the world. Please watch how Ediya Coffee expands and grows globally."

This content was produced with the assistance of AI translation services.