Emart24, I'm e Smart TV 'Popular'... Over 650 Units Sold
New Store Opening Event: Sale at 199,000 Won
[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 17th that the 'I'm e Smart TV' has sold 652 units in just two and a half months since its launch, gaining great popularity.
The I'm e Smart TV is a product launched in June by Emart24 as a private label (PL), featuring a high cost-effectiveness with a price of 319,000 KRW. It can be purchased through orders at offline stores nationwide, and a special event is being held where customers at newly opened franchise stores can buy it for 199,000 KRW (limited to the first 5 units).
The I'm e Smart TV is also playing a significant role in promoting newly opened franchise stores through this special pricing event. In fact, 80% of total sales were made at newly opened stores. Emart24 plans to start pre-order sales from the end of this month, allowing customers to purchase via a mobile application (app) and pick up the product at designated stores.
The I'm e Smart TV is a 43-inch (107 cm) model suitable for single-person households or as a second TV. It offers Full HD resolution and a 178-degree wide viewing angle display, allowing clear and crisp content viewing from any position. It is equipped with two HDMI and two USB ports each, enabling direct connection to various devices such as PCs, game consoles, and players. After-sales service (A/S) is available through over 100 TGS specialized service centers (TG Sambo Service) nationwide, with a one-year free service period.
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An Emart24 representative said, “While considering product development to provide differentiated value, we confirmed that the demand for second TVs is increasing, which led to the launch of the I'm e Smart TV. Although the regular sales price is highly cost-effective, the special discount event at newly opened franchise stores is also effectively promoting the new stores.”
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