The Return of the Jeoneo Season... Emart Launches Seasonal Fresh Jeoneo Event

E-mart's fresh Jeon-eo.

[Asia Economy Reporter Jeon Jinyoung] Emart will hold a "Seasonal Fresh Gizzard Shad" event for one week from the 18th to the 24th.

According to Emart on the 17th, this event is a seafood consumption promotion in collaboration with the Ministry of Oceans and Fisheries. A large-sized fresh gizzard shad (80~100g) will be sold at 992 won with a 20% discount when Shinsegae Points are used, and a medium-sized fresh gizzard shad (60~80g) will be sold at 696 won with a 20% discount when Shinsegae Points are used.

Generally, gizzard shad is known as a representative fish of autumn, but due to global warming and rising sea temperatures, the fishing grounds for this warm-current species have formed earlier. Especially, summer gizzard shad has soft bones and tender flesh, making it good for sashimi and grilling.

However, the fishing situation is not favorable. With sharply rising fuel and labor costs, it is difficult to fish gizzard shad, which is relatively inexpensive. Since a large catch is needed per trip and freshness is crucial for seafood, fishing vessels often give up fishing if they cannot secure buyers in advance, as unsold stock leads to increased waste.

Accordingly, Emart planned the supply in consultation with the Seocheon and Gyeokpo fleets, which account for 70% of the West Coast gizzard shad fishing vessels, and established a specialized gizzard shad logistics network with the Yeosu Central Market and Namhae fleet. Emart has secured a stable supply of 60 tons, the largest volume ever for a gizzard shad event, allowing customers to purchase the freshest gizzard shad at a price under 1,000 won in this high-price era.

Kim Kwangmyeong, Emart's seafood buyer, said, "Emart has secured 60 tons of gizzard shad, the largest volume ever for an event, through a nationwide gizzard shad fleet network including the West and South Coasts," and added, "Through the logistics network, customers will be able to enjoy seasonal gizzard shad at an affordable price."

This content was produced with the assistance of AI translation services.