Seven Eleven Surpasses 2 Million Sales of 'Character Mykeyring' Accumulated

'MyKiring' 3 Types Composed of Candy and Character Keyrings
Sales Surge with 2 Million Units Sold Since May Release
Ranked No.1 in Snack Category at Seven Eleven, Surpassing Saewookkang and Pokachip

Seven Eleven, character Maikyring.

[Asia Economy Reporter Kim Yuri] Convenience store 7-Eleven announced on the 4th that its differentiated product, the 'Character Mykeyring 3 Types (Pokemon, Jjanggu, Sanrio),' which was the first of its kind in the industry, has surpassed cumulative sales of 2 million units.

7-Eleven launched the 'Pokemon Surprise Mykeyring' on the 7th of last month, the first in the industry, and has been selling Jjanggu and Sanrio Mykeyrings since May. These products contain various popular characters randomly included, stimulating collectors' desires, and are all genuine products contracted with official license companies (Pokemon Korea, Daewon Media, Sanrio Korea).

In July, sales in the 'Toy Candy' category, which combines candy and character products at 7-Eleven, increased ninefold compared to the same period last year due to the surge in sales of the three types of Mykeyrings. This product surpassed representative convenience store items such as Saewookkang and Pokachip to become the number one seller in the snack category. 7-Eleven plans to continue the character craze by releasing additional products using popular characters in the second half of the year.

Jang Chaeyoon, MD of the Ambient Food Team at 7-Eleven, said, "We are preparing special products to ensure that the enthusiasm for character products continues in the second half of the year."

This content was produced with the assistance of AI translation services.