Lotte Confectionery Launches Summer Meal Kit Menu 'Meet the Season of Shefood'

[Asia Economy Reporter Eunmo Koo] Lotte Confectionery announced on the 4th that it has launched the summer menu of the meal kit series ‘Chefood Meets the Seasons.’ Chefood Meets the Seasons is a meal kit series that Lotte Confectionery officially entered into in the meal kit business, first introduced in February with the theme of the flavors of the four seasons.

This time, three new menus using seasonal summer ingredients have been added. They include ‘Kkwarigochu Daechang Deopbap,’ a rice bowl with crunchy seasonal summer Kkwarigochu peppers; ‘Tomato Haejang Pasta,’ which combines the tanginess of ripe summer tomatoes with a spicy kick; and ‘Ogopsae,’ a hot pot dish combining seasonal squid, beef small intestines, and shrimp.

The Chefood Meets the Seasons meal kits use a rapid freezing method to preserve the freshness of the ingredients while allowing for easy cooking. Using the ‘Tunnel Quick Freezing (TQF)’ technology, which freezes food at below -40°C in a short time, the natural taste and texture of the ingredients are maintained. After thawing, simple cooking for about 15 to 20 minutes completes the dish easily.

Chefood Meets the Seasons continues to expand its menu with the theme of the flavors of the four seasons. In May, three meal kits using spring seasonal ingredients were released: ▲Mideodeok Seafood Stew ▲Asparagus Pollack Roe Oil Pasta ▲Jeongseon Gondre Water Dakgalbi. Including the seven winter menus first launched, a total of 13 menus are currently available. Sales of the Chefood Meets the Seasons meal kits have steadily grown, increasing by about 40% last month (July) compared to March, shortly after launch, establishing a firm presence in the market through continuous menu expansion.

A Lotte Confectionery official said, “We plan to deliver the flavors of the four seasons and the joy of cooking through continuous expansion of seasonal menus,” adding, “By preserving freshness with rapid freezing, the natural taste of the ingredients can be enjoyed deliciously anytime.”

This content was produced with the assistance of AI translation services.