Shinsegae Department Store Gyeonggi Branch, Luxury Brand Fair... Up to 70% Discount

Luxury Hall Sales Increase by 30.1% After Renovation

Customers are shopping at the BOUNDERSHOP shoe store on the basement 1st floor of Shinsegae Department Store Gyeonggi Branch.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 3rd that it will hold a 'Luxury Brand Fair' at its Gyeonggi branch from the 4th to the 7th.

The event features famous overseas accessory and clothing brands such as Emporio Armani, Fabiana Filippi, and Boon the Shop Shoe. A total of over 50 brands will participate, offering discounts of up to 70%.

At the pop-up store space on Basement Level 1, customers can find Boon the Shop Shoe products, a global fashion select shop directly purchased by Shinsegae, at prices discounted up to 70%. Representative products include Alexander McQueen ankle boots and Maison Margiela Tabi flat shoes. The fashion select shop Exits offers discounts up to 60%, and Emporio Armani and Fabiana Filippi also offer 50% discounts. Brunello Cucinelli and Herno Bon stores offer up to 30% off on all products.

During the event, customers who purchase 300,000, 600,000, or 1,000,000 KRW or more in a day using Shinsegae affiliated cards will receive gift certificates worth 20,000, 40,000, or 70,000 KRW respectively. Until the 11th, over 20 brands including Gucci Men, Burberry, Saint Laurent, Ferragamo, Prada, and Damiani will provide gift certificates worth 70,000, 140,000, 210,000, 350,000, or 700,000 KRW for purchases of 1,000,000, 2,000,000, 3,000,000, 5,000,000, or 10,000,000 KRW or more in a day.

The Gyeonggi branch underwent a major renovation last October, introducing 16 new brands including Gucci Men, Loewe, Marni, Philipp Plein, and Maison Margiela across two floors on Basement Level 1 and the 1st floor. Sales through July this year increased by 30.1% compared to the same period last year.

The Kakao Friends Golf pop-up store will be held from the 8th to the 21st. It offers over 50 products including clothing, golf headcovers, balls, and bags. Various events such as personalized golf ball production, Kakao Friends character claw machine, and putting challenges will also be held.

Park Soon-min, head of Shinsegae Department Store Gyeonggi branch, said, “The Gyeonggi branch has transformed into the best shopping space in southern Gyeonggi through a successful renovation. We will continue to strive to provide differentiated content to our customers.”

This content was produced with the assistance of AI translation services.