Gyeonggi-do Analyzes Awareness and Appeal of 36 Major Regional Festivals

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Province will analyze the awareness and attractiveness of 36 representative local festivals in the province, including the Hwaseong Boat Festival, through expert field surveys and public opinion polls by November, and use the results to enhance their competitiveness.

The province and the Gyeonggi Tourism Organization announced that following the on-site survey conducted at the Gimpo Aramarine Festival on the 30th and 31st of this month, they plan to conduct field surveys next month at the Gwangju Royal Ceramics Festival, in September at the Suwon Jazz Festival, and the Icheon Ceramics Festival.

The 36 festivals targeted in this survey were selected through preliminary demand surveys conducted in cities and counties. A monitoring team composed of experts reviews the festival plans in advance and visits the festival sites to examine items such as 'program attractiveness, professionalism of operation, and appropriateness of participant flow.' Afterwards, they propose improvement measures from the perspectives of both experts and participants.

The province will also conduct surveys through a professional polling agency on ▲festival awareness among the entire population ▲visitor satisfaction at the festivals ▲and contribution to the local community by residents, providing objective data so that cities and counties can evaluate and analyze their festivals independently.

Using the results of this survey, the province will hold a local festival best practices sharing meeting for cities and counties in December.

Choi Yong-hoon, Director of Tourism at the province, stated, "Although the focus is on safely hosting local festivals amid the recent spread of COVID-19, we will continue systematic support for the development of festivals."

This content was produced with the assistance of AI translation services.