Studying LG Electronics Executives... Accelerating Digital Transformation Efforts for Customer Experience Innovation

Digital Transformation Program Conducted for About 200 Domestic Executives
Total 16-Hour Course Over 2 Weeks...Program Developed in Collaboration with Seoul National University

[Asia Economy Reporter Park Sun-mi] LG Electronics is accelerating its digital transformation (DX) for customer experience innovation by conducting a special training program for executives.

On the 20th, LG Electronics announced that more than 200 executives stationed in Korea, including President Cho Joo-wan, will sequentially participate in the 'DX Program for Practicing Customer Value Management' by the end of next month.

LG Electronics developed this program in collaboration with Seoul National University. The program is a total of 16 hours over two weeks and is conducted offline at Seoul National University. The purpose is for the management to take the lead so that all employees can utilize the process of finding ways to enhance customer value based on data and making decisions based on it, while continuously promoting 'digital transformation for customer experience innovation.'

The program begins by examining cases where big data and artificial intelligence were used to create customer value in fields such as development, manufacturing, quality, sales, marketing, and HR. Then, participants learn through discussions and practice about the structure and types of big data, data analysis methods, and creating customer value through data.

To accelerate digital transformation, LG Electronics established the company-wide digital headquarters organization, CDO, and the Platform Business Center to create a data-driven LG Fandom in July last year. It also conducts various digital transformation-related training programs tailored to each rank and role.

This content was produced with the assistance of AI translation services.