'AS is Samsung'... No.1 in Home Appliance and Phone Service Quality Index

Samsung Electronics Service Sweeps 1st Place in All KSQI Electronics Product AS Categories
Industry's Largest Network with 178 Centers... 'Mobile Centers' for Areas Without Centers

Samsung Electronics Service ranked first in the Korea Service Quality Index (KSQI). A Samsung Electronics Service engineer poses for a commemorative photo. (Photo by Samsung Electronics)

[Asia Economy Reporter Moon Chaeseok] Samsung Electronics Service, which has established 178 service centers nationwide and provides meticulous customer AS services, has been recognized as the top service quality company in Korea.

Samsung Electronics Service announced that it ranked first in all categories of after-sales service (AS) for electronic products in the '2022 Korea Service Quality Index (KSQI)' released by the Korea Management Association Consulting (KMAC) on the 20th. KSQI is a system that surveys and publishes consumer perceived satisfaction with service quality across 34 industries and 134 companies. A professional evaluation team directly experiences the service in the same environment as customers and then evaluates it.

With this award, Samsung Electronics Service has ranked first in home appliance AS for 12 consecutive years and mobile phone AS for 11 consecutive years. It received high scores in areas such as customer-friendly service policies and engineers' expertise. The reason for being recognized as the best service specialist company is due to continuous efforts to improve service quality and provide customized services for customers.

To ensure customers can conveniently receive services anywhere nationwide, it operates the industry's largest number of 178 service centers. For customers living in areas where visiting centers is difficult, such as remote regions, it also operates a 'Smartphone Mobile Service Center' that provides services including fault diagnosis and repair, firmware upgrades, and more.

Samsung Care Plus is also operated to help customers use products in optimal condition. Care Masters, who are professional engineers, thoroughly clean and manage home appliances and provide one-stop services including repairs. For smartphones, customers can receive not only repair cost discounts and warranty extensions but also 'Mobile Phone Visit Service,' which repairs devices at the desired location.

Samsung Electronics Service stated that it is making efforts to improve engineers' repair skills and customer service (CS) capabilities to enhance service quality. It holds an annual 'Service Skills Competition,' and winners of the competition receive benefits such as prize money and personnel evaluation points to take pride as 'talents with the best technical skills.'

It also implements a system to select engineers who receive the highest ratings in customer satisfaction evaluations as 'CS Masters.' Engineers are selected based on actual evaluations from customers who experienced the service, making them recognized service masters by customers.

Park Sungmin, Executive Director of Samsung Electronics Service Operations Team, said, "We thank our customers for selecting us as the number one service quality company and will always strive to provide the best service."

This content was produced with the assistance of AI translation services.