Hyundai Motor Launches '2023 Tucson' with Enhanced Features Starting at 25.84 Million KRW

Intelligent Speed Limit Assist and Vibration Warning Steering Wheel Standard Equipped

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company announced on the 13th that it has launched the ‘2023 Tucson,’ a compact sport utility vehicle (SUV) with enhanced product competitiveness, and has begun full-scale sales.

The new Tucson is a model with a year change, featuring newly applied customer-preferred specifications and enhanced trim-specific features to improve product value. Hyundai Motor has increased convenience by equipping all trims with new features such as Intelligent Speed Limit Assist and Vibration Warning Steering Wheel as standard. Intelligent Speed Limit Assist uses road signs or navigation information to provide warnings and helps maintain the speed limit by adjusting the set speed. The Vibration Warning Steering Wheel, applied for the first time in its class, warns the driver through steering wheel vibrations when the vehicle deviates from its lane.

Additionally, Hyundai Motor has equipped the entry-level Modern trim of the Tucson with an ▲8-inch audio system ▲rearview monitor ▲push-button start and smart key, and the popular Premium trim with ▲10.25-inch navigation ▲Blue Link ▲auto defog ▲rain sensor ▲dual full-auto air conditioning as standard features.

The top-tier Inspiration trim comes standard with first-row double-glazed soundproof glass and LED interior lights, and customer satisfaction has been enhanced by improving the tunnel-linked automatic control function. Moreover, the optional Platinum Package newly includes rear parking collision avoidance assist and surround view monitoring.

Hyundai Motor also offers a customized design package called ‘Adventure’ in collaboration with the movie ‘Uncharted.’ The Adventure package model was developed based on the Tucson concept vehicle featuring an off-road SUV image that appeared in the movie Uncharted, released last February. It emphasizes a wild feel by applying newly designed black-colored ▲front lower bumper ▲wheel arches and side door garnish ▲quarter garnish and rear reflector ▲rear skid plate ▲19-inch exclusive design wheels ▲exclusive side steps.

The new Tucson Hybrid model comes standard with E-Ride technology and offers 19-inch wheels and Michelin tires as optional features. E-Ride technology improves ride comfort by controlling the motor to reduce body sway when passing over speed bumps or similar obstacles.

The sales prices are as follows: 1.6 Turbo Gasoline ▲Modern 25.84 million KRW ▲Premium 28.72 million KRW ▲Inspiration 32.38 million KRW ▲Adventure 33.16 million KRW; 2.0 Diesel ▲Modern 27.98 million KRW ▲Premium 30.86 million KRW ▲Inspiration 34.52 million KRW ▲Adventure 35.30 million KRW.

For the 1.6 Turbo Hybrid model, prices are ▲Modern 30.09 million KRW ▲Premium 32.82 million KRW ▲Inspiration 36.03 million KRW ▲Adventure 37.01 million KRW, and for the N Line model, 1.6 Turbo Gasoline ▲Premium 30.83 million KRW ▲Inspiration 33.58 million KRW, 2.0 Diesel ▲Premium 32.97 million KRW ▲Inspiration 35.72 million KRW.

This content was produced with the assistance of AI translation services.