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Hana Tour announced on the 12th that it will operate day tours this summer for more than 2,500 foreign exchange students to experience Korean history and culture. The photo shows a hanbok experience at Gyeongbokgung Palace. Photo by Hana Tour

[Asia Economy Reporter Kim Heeyoon] Hana Tour announced on the 12th that it will operate day tours for over 2,500 foreign international students this summer to experience Korean history and culture.

Hana Tour ITC is Hana Tour's inbound (foreigners' domestic travel) specialized travel agency. Due to the sharp decline in foreign tourists visiting Korea caused by the COVID-19 pandemic, it has been operating 'Korean Culture Experience' day tours targeting foreigners residing in Korea.

Starting last year with a Chinese international student program at one university, it has been expanding collaborations with major domestic universities. With the increasing interest of foreigners in Hallyu and Korean culture such as K-POP, K-MOVIE/DRAMA, and K-FOOD, domestic universities operate 'Field Trips' as part of seasonal semester curricula for international students, and Hana Tour explained that the program is being conducted as mutual interests align.

Hana Tour ITC will operate various day tours themed around Korean history, economy, culture, and K-POP for over 2,500 foreign international students in line with domestic universities' International Summer School/Semester this summer.

In addition to DMZ tours, visits to the Korean Folk Village, Gyeongbokgung Hanbok experience, and K-POP dance experience, the program also includes Han River bicycle picnics and cooking classes at the Korean Traditional Food Research Institute. In Gyeongju, there is a 2-day, 1-night program visiting Bulguksa Temple and Cheomseongdae Observatory, along with bicycle hiking at Bomun Lake.

Kim Taehoon, team leader of Hana Tour ITC, said, "Although the number of foreign tourists has decreased, we are greatly encouraged by the enthusiastic response from foreign international students using the 'Korean Culture Experience' program," adding, "In the future, we will introduce customized products reflecting the needs of each university and programs involving Korean university students."

Meanwhile, Hana Tour ITC will resume the exclusive JSA tour for U.S. Forces Korea, which had been suspended for the past year, starting in July. It is expanding products targeting foreigners residing in Korea, including conducting an event for 2,000 U.S. Forces Korea personnel under the ROK-U.S. Combined Forces Command this year.

This content was produced with the assistance of AI translation services.