CJ Freshway Invests 40.3 Billion KRW in Food Tech Startup 'Marketboro'

[Asia Economy Reporter Eunmo Koo] CJ Freshway announced on the 27th that it has invested 40.3 billion KRW in the food tech startup 'Marketboro'.

This investment is part of the digital transformation (DT) strategy announced last year, and the company plans to focus on securing a super-gap capability to dominate the future food ingredient distribution market.

Marketboro operates software as a service (SaaS) for business-to-business (B2B) food ingredient distribution and the direct food ingredient open market 'Sikbom'. It is currently promoting the establishment of a B2B distribution big data center.

The two companies will combine CJ Freshway's product, logistics, and manufacturing infrastructure with Marketboro's technology to build a joint data management system. Through this, they plan to develop food ingredient distribution solutions optimized for their clients' business environments.

A CJ Freshway official said, "This investment decision has provided us with a key driving force to strengthen our customer-tailored solution business," adding, "We will continue to actively pursue open innovation to secure future technologies and accelerate the digital transformation of the food ingredient distribution market."

This content was produced with the assistance of AI translation services.