'Seoul Fashion Week' to be held at DDP from October 11 to 15... 100% On-site Fashion Shows

DDP Hosts On-Site Fashion Show After 3 Years, Revitalizing the Stagnant Fashion Industry
Global Buyers and Press Invited to Seoul Fashion Week to Strengthen the Fashion Industry's Global Network

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 20th that it will hold the ‘Autumn Seoul Fashion Week’ (2023 S/S Seoul Fashion Week) for five days from October 11 to 15. Fashion shows, which had been held non-face-to-face or partially face-to-face due to the prolonged COVID-19 pandemic, will be conducted entirely as on-site fashion shows. The participation target will be expanded to include medium-sized enterprises with annual sales of up to 150 billion KRW to enhance the global competitiveness of K-fashion and revitalize the fashion industry.

The Seoul Fashion Week held in October will be conducted 100% as on-site fashion shows, inviting global buyers with strong purchasing power and media from various countries to focus on linking our products to exports and contract signings both domestically and internationally. As the DDP fashion show returns after three years, an event inviting citizens will also be promoted as a program for citizens tired from the prolonged COVID-19 period. The scale of invited audiences will be finalized later according to government quarantine guidelines.

A planned fashion show in collaboration with Paris Fashion Week’s Trano? and the Trano? trade show Seoul Fashion Week exclusive hall will be established and operated in Paris again this October as part of support to expand global business. The plan is to focus on European buyers who participated in Paris Fashion Week and to promote Seoul Fashion Week, concentrating on overseas sales.

The 2023 S/S Seoul Fashion Week held this October has significantly improved participation criteria to expand participation from the fashion industry and support the growth of diverse domestic fashion, expanding opportunities to include medium-sized enterprises. By expanding to medium-sized enterprises, it aims to revitalize the stagnant fashion industry and expand as a global platform to support global business.

The Seoul Metropolitan Government is recruiting participating brands until the 6th of next month. Applications can be submitted online through the Seoul Fashion Week website. Seoul Collection, which has been participated in by established designers, will select about 35 brands; Generation Next, which discovers promising new designers, will select about 10 brands; and the trade show will select about 80 fashion brands.

Jo Hye-jung, Director of Manufacturing Industry Innovation at Seoul City, said, “Seoul Fashion Week is a networking venue where Seoul can promote the competitiveness of the domestic fashion industry overseas and a support platform to revitalize the fashion industry.” She added, “We hope for the interest and participation of many capable fashion brands wishing to enter the global market through Seoul Fashion Week.”

This content was produced with the assistance of AI translation services.