"NFT·Live Commerce" Cheil Worldwide Strengthens 'Bounce Team' Performance Marketing

Expansion of Service Areas in Performance Marketing Department
Providing NFT Performance, Live Commerce, and Campaign Dashboards This Year

Cheil Worldwide, Bounce Team.

[Asia Economy Reporter Yuri Kim] Cheil Worldwide announced on the 9th that it will strengthen the role of the newly established 'Bounce Team(BOUNCE)' last year and expand 'performance marketing' that contributes to the business growth of its clients.

Cheil Worldwide stated, "The Bounce Team, created to approach advertisers' business challenges and support growth based on data, will provide enhanced performance marketing services this year focusing on ▲Non-Fungible Token (NFT) performance ▲live commerce ▲campaign dashboards."

Recently, this team collaborated with Chevrolet to carry out the 'Tahoe NFT Becomes Art' project in line with the launch of the large SUV Tahoe. The Bounce Team worked with illustrator Choi Hwan-wook and motion artist Lee Cheon-seong to produce 10 Tahoe NFT art pieces and managed the entire process from selecting the NFT platform to listing, distribution, and operation. A Cheil Worldwide official said, "We plan to continuously expand the performance business by internalizing detailed capabilities required for performance marketing and expanding the organization to strengthen the competitiveness of the Bounce Team."

Meanwhile, in its first year since establishment, the Bounce Team supported advertisers' business expansion by performing various performance marketing activities such as optimizing ad creatives and establishing and operating search ad strategies. They conducted performance marketing for Samsung Securities' overseas stock campaign, developing and operating target-customized creatives, and built automated dashboards to continuously analyze and improve ad performance, contributing to increased marketing efficiency for advertisers.

With Korea GM Chevrolet, they ran sales lead campaigns including test drive applications and quote requests, and also promoted live commerce aimed at actual vehicle sales. In August last year, to announce the launch of the Bolt EUV and 2022 Bolt EV models, they held a 'Launch Live Tour' on Naver Shopping Live, attracting over 310,000 viewers. All products, including early bird coupons and random lucky boxes usable for purchasing the vehicles, sold out in just over a minute.

This content was produced with the assistance of AI translation services.